What, when, why: How we handle your data and privacy.

We know these policies can dull and boring, so we’ve created it in plain english to make it easy to understand, transparent and accessible to everyone, while ensuring we’re in line with the latest GDPR Regulations.

If you have any questions about the way we handle data, please don’t hesitate to get in touch with our lovely team and we’ll be happy to answer any queries you have.

As part of trying to make this Policy Page as simple as possible we have answered the most common data regulation questions one by one below.

What data is being collected?

We collect the following information when you create an account on Utopia’s site:

  • Your Name - Used to Identify you to your system builder.
  • Company Name - This field is optional, when filled in it allows Utopia to identify our valued business clients.
  • Your Address - Simply used so we can deliver your system to you.
  • Your Phone Number - Should your system builder need to contact you to discuss delivery times or other matters concerning your system, we’ll call you on this number.
  • Where did you hear about us? - This field is optional, and this data is used by internal marketing team to gauge where their efforts are working best.

Who is collecting my data?

Any information collected on the Utopia website stays at Utopia, we don’t share your personal data with any of our partners or vendors, no matter how nicely they ask.

How is it being collected?

We use forms on our website to collect information we need to provide our service and products. We also use cookies to track things like how many visitors we get on our website and which type of device you are viewing our website on.

Why is it being collected?

Personal information that is collected with creating an account allows Utopia to deliver your system to you, and also allows our internal team to improve and develop our website to best suit our users.

Cookies allow us to tailor your browsing experience based on your device size and device settings. We also use Google Analytics to track users on our website. This data allows us to see what pages people are spending lots of time on and what pages people are leaving quickly, meaning we can create more of what is working, and less of the content you are finding boring (not that we would ever call ourselves boring!).

How will it be used?

From time to time we may send you an email to advertise our services or products. We send on average one marketing email every 4 months. You can opt out of these emails at anytime by clicking unsubsubscribe at the bottom of the emails, or by emailing us on support@utopiacomputers.co.uk and asking us to remove you from our mailing list.

Who will it be shared with?

The only time your data is passed to anyone is when you chose to pay by credit card, finance or PayPal. At this point, your name and address as well as the value of the system you are buying is passed directly to Worldpay, Deko or PayPal’s secure payment portal. This data is used for fraud protection and payment processing, it is not retained by these companies for marketing purposes and they act as our trusted payment partners. We do not share your data with any third parties or partners unless you have given us permission to do so, for example in a competition or give-away.

What will be the effect of this on the individuals concerned?

Utopia is an ethical company and we are proactively doing all we can to give your data the respect it deserves and keeping it safe. Your data is used to help us make your shopping experience more tailored to your needs, understand where our customers are finding, and understand customer browsing patterns throughout our website.

How long does Utopia keep data?

When you create an account we will keep your account open as long as we can. You can choose to delete your account at any time by contacting our web team and requesting your account to be removed on support@utopiacomputers.co.uk.

Is the intended use likely to cause individuals to object or complain?

We have done all we can to make our handling of your data as simple and straightforward as possible. We can think of no reason for any of our valued customers or clients to object to the way we handle their data.

Has Utopia appointed a Data Protection Officer (DPO)?

Yes, our MD, Craig Hume looks after all things data and GDPR at Utopia. If you have any questions to do with this policy or anything in connection with data handling he can be reached on craig@utopiacomptuers.co.uk or 01563 574280.

Have we done something wrong?

All of our customers and clients have a right to raise a complaint to the ICO (Information Commissioner's Office). If you think that there is a problem with the way we have handled your data, please visit: https://ico.org.uk/.

GDPR regulations are very new and with that, everyone is working to interpret them as accurately and correctly as possible. - this is exactly what we have done here. If you think we have missed something, please get in touch. We’re always looking for ways to improve and value all customer feedback; good or bad.